Benefits to the individual may include:
• Recognition of professional competence in tourism and hospitality by peers and business community
• Increased career opportunities locally and globally
• Personal career achievement of acquiring an international qualification
• Motivation to improve overall job performance, clarity of roles and increased marketability
• Higher chances of career promotions and salary
• Access to professional growth through post-graduate studies and continuing professional education in universities and colleges abroad
Benefits to the organization may include:
• Opportunities to identify staffs for recognition and professional promotion
• Raising a company standard by hiring certified employees who are qualified professionals in the tourism and hospitality industry and impress your customers, suppliers, creditors, and investors
• Using the certification as an assessment process to improve staff responsibility, commitment, and motivation
• Increased productivity, higher reliability and quality work done by certified professionals