Bachelor of Arts in Tourism with Business (Hons)

This course is designed for those wishing to enhance their business skills, while learning about the dynamics of the tourism industry, one of the world's most entrepreneurial and sustainable economic sectors. We are seeking students who have demonstrated the ability, potential, and self-motivation, and have a genuine interest in learning about the tourism industry and the challenges of this fascinating

The course will develop your business management acumen and focus on key themes such as information and management systems, financial analysis, and marketing. You will also gain the transferable and cognitive skills necessary for lifelong personal and professional development. The course focuses on the business of tourism – its role in post-industrial economies, the business interrelationships between destinations, modes of travel, hotels and visitor attractions, and the crucial role of marketing and management in successful tourism enterprises. The course is modular, comprising core and option modules, with ever greater module choice as you progress through the course. This enables you to specialize and create your own course pathways.

Course Syllabus:

The following subjects are indicative of what you will study in this course. To help you make an informed decision, you can have a look at how marks have been calculated and study time has been distributed on this course in the past. Subjects of study include:

• Contemporary Issues in Tourism
• Fundamental Accounting and Finance
• Global Business Environment
• Hospitality in Tourism and Events
• Language
• Principles of Event Management
• Strategic Planning for Tourism
• Study Skills and Employability
• Tourism Development
• Understanding Events
• Understanding Tourism
• The Business of Sport
• Creating and Managing an online presence


Career prospects would be to obtain management positions in visitor attractions, hotels, tourism boards and private sector organizations involved in tourism marketing and operations.